Web Design in Rushden – So Called Websites

November 16th, 2011

So Called Websites

I’ve recently been spending time looking at other peoples websites, it is quite amazing what some businesses deem a website, and wonder how this has (or even if) it has been designed.

Whilst I won’t mention any names, there are clearly some web design companies in Rushden whom are preying on unsuspecting businesses, whom are not computer literate, probably don’t have any clue about the internet either.  These so called web design companies are taking their money and leaving their clients with very poor one or 2 page sites.

Trouble is the client has purchased the domain name, it usually relates directly to their business name and they don’t have any idea how to develop their business on-line.  I think it is fair to say most web designers set the site up and leave their client to stumble along, charging the earth for simple updates.  I know there are some web designers in Wellingborough whom look after their clients, after all a web site is probably going to become a businesses main marketing tool.  It is vital that the website has been designed so it can actively be updated as the business grows.

Ask yourself this question:

What is a website for?

In most cases, particularly in relation to SME’s it is to showcase what a business does and are they any good at it.  Let’s take a builder as an example, if I was the end client, what would I want to see in a website:

Are they local?

Do they do what I need?

Are they any good at it?

How do I contact them?

(price is of course very important, but a website isn’t always the best place to reveal this)

The most important one of these in my opinion is “are they any good at it?” Testimonials are oh so important, what have previous clients said about their service and quality.

So returning to the main point, there are many so called “websites” that do nothing of the sort, they are merely contact points, often with a generic message of what they offer, flowered up with useless information.  In the case of a hairdresser’s site I saw recently, it talked of the importance of how the hair clippers were held by the technician – quite frankly who cares, it’s not important to the potential client.

There are so many businesses who believe they are stuck with websites that are detrimental to their business rather than showcasing them.  It’s up to us, local web designers in Northamptonshire to educate our local businesses that using some of these unnamed services are pointless and in fact detrimental to their business.

Web Design in Bromley

November 3rd, 2011

Web Design in Bromley

Do you have a business in Bromley? Do you need a website? Have you considered designing your own website or have you considered hiring a professional web designer to do it for you? Before you decide to do it yourself you should consider whether or not you have the skills to do it. Do you have the necessary web technology experience and time to build a great looking professional website that will attract customers and make money for your business?

If you don’t have the time and skills then you should hire a professional web designer. The next step is to find a web designer in Bromley or in your area that will build you a quality website at an affordable price. To get a Web Design in Bromley referral from a colleague or a business that you have a good relationship with are a good place to start.

If you don’t know anyone who can refer or recommend a web designer you can look up Web Design in Bromley on the Internet where you will find many web design companies in your area. Choose one that has a fixed price web solution with no hidden charges and one that is willing to meet with you to discuss your requirements, the requirements of the business, design of the website and the costs involved. From this they will be able to use your ideas for the business to build your new website.

Low cost websites don’t give you that personal touch; they have many hidden charges and can cost you much more than a fixed price solution. Therefore when looking for Web Design in Bromley go for a local web designer with a fixed price who is prepared to come and see you to discuss your needs.  If they understand the business then you can work closely with them to create a website that will benefit your business for many years to come.

Web Design in Bromley

November 3rd, 2011

Some Important facts about Web design in Bromley

For many small to medium businesses in Bromley web design is more about developing the correct website for you business than it is about having glitzy graphics or pretty logos. The design and style of a website should reveal the message it is trying to communicate to its visitors. Using flash animation can attract visitors to your site and make it look professional and interesting if used carefully. Don’t over do it if you are using flash on your website you should used it wisely so you do not irritate visitors who will click away from your site.

You should also keep in mind that no matter how good the graphics or content of a website are, if the pages of the website are not compatible with the major Web Browsers your website will not be successful in attracting visitors. Your website should be compatible with the following browsers.

Internet Explorer, Firefox, Safari and Netscape.

Search Engine Optimization for Web Design in Bromley is used to make your website more searchable and to give you a higher rating within a search engine browser. This is done by adding keywords like Web Design in Bromley into the text of the website which search engines can easily locate and display the information to the person who is searching the Internet. A good Web Designer will add content that repeat keywords several times in a distinctive way so that a search engine will show the site as being more fitting than another site because of the result of a specific word or phrase.

Another important consideration to keep in mind when you are designing a website is who will maintain it afterwards? If you search for Web Design in Bromley you will see a number of good web designers in your area. Choose a web designer who is prepared to come and see you, one you can build up a relationship with so that you can discuss your current and future needs.

Web Design in Clwyd

October 25th, 2011

Web Design in ClwydAre you reaching your market in Clwyd?

Statistics just released in October 2011 by the UK ONS (Office of National statistics) show that internet shopping accounted for 9.6% of retail sales in the UK for September 2011, in real terms this equated to

£539.4 million per week compared to £415.9 million for the same period in 2010.

A year on year increase of 29.6%, can you imagine where the figure will be next year?

How much money are you losing each week to your competition simply because you don’t offer 1 in 10 of your customers a platform to buy your products? Ask yourself how much money the major retailers spend in marketing and research to achieve a 0.2% increase in market share…….

If you do not currently have an online shop then you have a fantastic opportunity to reach a massive ten percent of the market which you are currently missing out on, that’s right there is ten percent of the market in Clwyd who cannot buy from you because your online shop in Clwyd is closed.

If the trend was to replicate itself in 2012 then the ten percent market which you cannot buy from you will increase to a massive 13.7 percent with an incredible £770 million to spend online each week, how much has it already cost you by not having an online shop, just think how much your competition has benefited from the fact that they did not have to worry about competing with you, simply by the fact that you did not have an online shop in Clwyd

The good news is that it is really easy to get yourself up and running, trading on line and earning profits that are simply not available to your business today. The first and most profitable decision you should make is to get in contact with your local web designer in Clwyd from this point you have just decided to be part of the Ecommerce world, customers that could not deal with you now can, revenue streams can flow and profits can be made.

Pick up the phone, make the call and start trading online

Web Design in Kettering

July 20th, 2011

Do you know what your business is?

I’m sure you know what your business does, but my question is a little different; it’s about knowing the identity of your business.  When you are able to answer this fully it will allow you to move forward into new and challenging markets by empowering you and your business in a number of ways:

  1. It facilitates your shift from a features based sales plan to benefits driven offering.  This helps the relationship between you and your client base by visualising how it will help their business. A well structured web site with clear messages from Activ Web Design in Kettering will get this clear message across.
  2. It improves your efficiency by allowing you to focus on the aspects of your business that define it, which are likely to be those you are particularly strong   in. For example as a plumber you might be able to ‘do’ the tiling but is it really your strength and will it really show your business in its best light?
  3. It allows you to talk with confidence about your USPs.
  4. Your clients will have a clear vision of what you offer and why they should utilise your services
  5. It will increase your repeat orders through demonstrating excellence within that arena.

These are the things that will help you grow your business beyond your current standings.  If you can identify and communicate what the most important benefit is to your customers and focus your business on delivering this, your business will grow.  This is something the major retailers have done very well.  The features are that they have a broad range of choice at great prices.  The benefit is that their customer can clearly identify this and will become loyal shoppers as they recognise the time and cost savings they will achieve.

With the global commercial setting we live in increasing by the day, there are very few, if any, USPs that still exist.  Market globalisation and the internet in particular have opened up such a proliferation of opportunities that being unique is no longer possible.  As a result, being better and more focused than your competitors is even more important.  It may be that this is the right time to consider an on-line shop from Activ Web Design in Kettering to open up new retail avenues in that global market place.

With the benefits to your customers clearly identified, it is then important that you deliver what you promised.  Surprisingly it is as simple as this; promise a service and deliver it.  There is a lot of rubbish talked about under promising and over delivering but in reality promising and delivering is the key to success, as this will fully manage your clients’ expectations.  Failing to meet their expectations is never going to be great, but equally if you give them something they didn’t ask for, then they may feel that they have not received good value as they overpaid for what they did want.

Whilst it is important that you identify what your business is, it is important that you work closely with your marketing partner and your web designer, Activ Web Design in Kettering , to ensure that you communicate your messages clearly and help your clients understand the benefits of working with you rather than your competitor. Since we are competing in a global market place, then it is important for you to be part of it, your competitors are certainly active in that arena.  If you are not, then it is probably time you considered a web site from Activ Web Design in Kettering

So next time you think about a marketing strategy, don’t just think about the services you offer, think about how it adds value and benefits your clients.

About Activ Web Design in Kettering

Activ Web Design in Kettering offers unique and professional websites at an affordable price.  My goal is to become your trusted web partner through great customer service.